The All Inn at 3105 East Colfax Avenue today. AnthonyCamera

Colfax Avenue is the most storied street in Denver, one where Brian Toerber would like to start a new chapter.

The 49-year-old Lakewood native was working as a banker when he and his brother developed two apartment complexes just off of East Colfax Avenue a few years ago. But those projects pale in comparison to the one he’s working on now.

“Maybe you catch lightning in a bottle once or twice in your career,” Toerber says. “This seems like the opportunity to catch lightning in a bottle.”

Toerber is hoping that lightning will strike at the run-down but still operational All Inn Motel at 3105 East Colfax Avenue, which he wants to transform into a boutique hotel catering to both casual visitors to Denver and musicians performing at venues along Colfax. Nearby residents are eager to see Toerber’s hotel project become reality, since it will not only accommodate visiting relatives, but will include a restaurant that could become a neighborhood draw, as well as a pool that would be open to both hotel guests and neighbors.

But to bottle that lightning, Toerber will have to successfully navigate a complicated political situation and also secure financial backing in an area that investors have traditionally avoided. Because while Colfax Avenue has a way of enticing some people, it scares away others, including bankers.

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